Callie Baumann

A digital transformation/product manager going on the speaker circuit, gets a bespoke brand identity + messaging to help her convey the need to re-CALibrate our lives and work post-pandemic.

Brand Marketing

Callie was able to demonstrate thought leadership on national stages, becoming a sought-after speaker and panelist at leading events across the country. This benefitted her personal brand, as well as that of her corporate employer.

IMPACT

Callie Baumann, a digital transformation executive, product manager and CX/EX leader, had already made a name for herself in human-centered design of both of the consumer and employee experience. Through a strong personal brand and platform (Re-CALibrate), speechwriting, and media training, we helped position Callie as a leading voice in how to humanize the post-pandemic, “return to office” conversation, and the policies that followed.

APPROACH

Both during and after the COVID pandemic, workplaces were left scrambling to determine the right processes, policies and technology to stabilize companies and workforces.

Challenge

The Work

Callie Baumann, Digital Transformation, Product Manager, CX/EX Leader

"The mix of Jenn’s strategy and creativity is second to none. Jenn’s a multiplier. She takes the good that is already there and shapes it to make it exponentially better. It’s a gift – truly."

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Made six figures:

Joshua

CLIENT

For an executive going on the speaker circuit, we designed a brand identity to convey her ideas about the need to re-CALibrate our lives and work post-pandemic. This created not only a consistent look and feel, but also voice, tone and set of messages.

Brand

Media Training

In addition to speaking engagements, we developed a "roadshow" that included both internal stakeholder meetings as well as external media interviews. These focused on how leaders could best "equip, enable and empower" employees, and how policy makers needed to "rethink routine."

Collaborated with Callie on creative speechwriting and thought leadership content on key pillars she was passionate about and that were also timely and relevant to her audiences. Close coordination with event producers ensured her talks (and her brand) were well-promoted.

Speechwriting

Contact mE here

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