Callie Baumann

A digital transformation/product manager going on the speaker circuit, gets a bespoke brand identity + messaging to help her convey the need to re-CALibrate our lives and work post-pandemic.

Brand Marketing

Callie was able to demonstrate thought leadership on national stages, becoming a sought-after speaker and panelist at leading events across the country. This benefitted her personal brand, as well as that of her corporate employer.

IMPACT

Callie Baumann, an IT and Innovation corporate executive, had already made a name for herself as a leader in human-centered design of both of the consumer and employee experience. Through a strong personal brand and platform (Re-CALibrate), speechwriting, and media training, we helped position Callie as a leading voice in how to humanize the post-pandemic, “return to office” conversation, and the policies that followed.

APPROACH

oth during and after the COVID pandemic, workplaces were left scrambling to determine the right processes, policies and technology to put in place to stabilize companies and workforces.

Challenge

The Work

Callie Baumann, Digital Transformation, Product Manager, CX/EX Leader

"The mix of Jenn’s strategy and creativity is second to none. Jenn’s a multiplier. She takes the good that is already there and shapes it to make it exponentially better. It’s a gift – truly."

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Made six figures:

Joshua

CLIENT

For an IT/innovation executive going on the speaker circuit, we designed a brand identity to help her convey her ideas about the need to re-CALibrate our lives and work post-pandemic.

Brand

Media Training/
interview Prep

Roadshow with media interviews and speaking engagements. Callie Baumann, VP of Digital Workplace Experience at Humana focused on how technology / HR / communications teams could best "equip, enable and empower" employees, and how policy makers needed to "rethink routine."

Executive speechwriting and thought leadership content creation; coordination with event producers to help promote talks.

Speechwriting

Contact mE here

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