Real partnerships. Real progress.
Every project is a collaboration - rooted in understanding your challenges and aspirations, built with strategy, empathy and human-centered design, and measured by results that matter.
Below is a sampling of work that reflects our approach in action.
PORTFOLIO
Brand
Marketing
Marketing
Communications Campaigns
Brand Marketing
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The de Paul School
A K-8 school builds an empowering brand that reflects its culture and philosophy and leverages storytelling, building awareness and connecting with mission-match families.
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Callie Baumann
A corporate executive gets a bespoke brand identity + messaging to help her convey the need to Re-CALibrate our lives and work post-pandemic, establishing her – and her employer – as a thought-leader in the space.
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Sayso Shades
An innovative eyewear brand offers an eco-friendly alternative, demonstrating its leadership in the circular economy and empowering consumers to have a “say-so” in how their purchases impact the environment – all while growing retail relationships and sales.
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Forst & Associates
An engineering firm with a long-standing legacy in Louisville (and beyond) gets a brand identity that matches its reputation, announces its status as a Woman-Owned Business Enterprise, and grows its annual revenue.
Communications Campaigns
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Humana Innovation @IdeaFestival
A healthcare innovation team brings its unique approach to a local event - via an executive keynote and sponsorship activation: an impressive "Improv Lounge."
EXPLORE MERCY BOLD
Mercy’s BOLD Campaign
The first all-girls STEM school in the nation produces a large-scale event to launch its capital campaign. All local TV news stations cover the event – timed to International Women’s Day. The teaser campaign, media results and viral social media reaction builds excitement, paving the path for fundraising efforts.
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Humana Innovation @ Louisville Innovation Summit
An team demonstrates its thought leadership in healthcare innovation via multiple speeches and a human-centered film festival - complete with branded popcorn.
Educational Campaign
When parents suspect their child may have a learning difference, they are thrust into a world of confusing – often conflicting – information. We built educational materials to help parents navigate their options and make the best choice for their family.
AVAILABLE UPON REQUEST
Leadership + Culture
COMING SOON!
Workplace Change + Culture
A department tasked with managing grievances and appeals reimagines its mission to become a key customer insights generator, shaping decision-making and product design. We supported this change with a new team identity, key cultural supports, and change management as they adopted new processes, systems and technologies.
AVAILABLE UPON REQUEST
Corporate Culture-Building
Two healthcare delivery companies needed to build trust in their new leadership team, clarify expectations for clinicians, and inspire the team to embrace system and process changes necessary to balance margin with mission.
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Corporate Change Management
A large healthcare enterprise launched a major, cross-functional change initiative with impacts to people, processes and technology. Leadership needed to build confidence and trust in the endeavor and create a compelling future vision that improved both the patient and employee experience.
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