Mercy BOLD Campaign
To build awareness and drive donations, Mercy Academy needed to create a launch campaign for the public phase of its Mercy BOLD capital campaign.
COMMUNICATIONS CAMPAIGNS
Impressively, the campaign launch was covered by media outlets across the city - including EVERY local TV station. This included Business First, WLKY, WHAS, WDRB and WAVE-3, as well as The Record who did an in-depth story. As an additional tie-in to International Women’s Day, we also ran a full-page ad on the back cover of the Women’s Day edition of Louisville Business First - the most prominently featured women’s high school. The school’s social media team complimented our efforts with a full-scale, viral promotional plan both during and after the launch event. The event and associated media coverage successfully served as a launch pad for donations, enabling the school to reach 84% of its $15 million fundraising goal within a year, setting its sights on breaking ground in late 2026.
IMPACT
APPROACH
Mercy Academy in Louisville, KY is the first all-girls STEM-certified school in the country. Since 2017, the school had been partnering with the Board, alumnae and community partners to once again invest in its STEM program to expand the school’s footprint and position it for the future. In spring of 2025, the school had raised enough capital to go public with its campaign – a $15 million endeavor with three main objectives: build a new, 12,000 square foot STEAM (Science, Technology, Engineering, Art and Math) Innovation Center, invest in 5.5 acres of adjacent land for future development, and grow Mercy’s tuition assistance program.
Challenge
The Work
“Jenn was a difference-maker in getting our campaign launched successfully. Her enthusiasm brought new energy to the team, creating clarity around everyone's contributions. And she helped secure fantastic results - including media coverage - that built excitement among students, staff, alumnae and donors."
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Made six figures:
Joshua
CLIENT
Great campaigns start with great storytelling. Before the launch, we filmed students, alumnae, faculty and staff to capture what the future of Mercy means to them. We turned those conversations into a film with interviews, information, (+ building renderings!) to build excitement for the project.
Storytelling + Video Production
A high-energy, all-school assembly was timed to International Women’s Day to unveil the announcement to students first. The event included a skit featuring alums and students with comical special effects. The celebration ended with a video featuring interviews + building renderings that built excitement for the project.
Event Production
Media Relations
Local media was invited to the Women’s Day celebration at Mercy to cover the launch. All 4 local TV stations covered the announcement on their evening newscasts, achieving our goal of “owning” Women’s Day in Louisville for 2025. Additional stories ran in both print and digital Women's Day edition of Louisville Business First (which also included a full-page ad on the back cover) as well as Louisville’s Catholic newspaper – The Record.
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