Fortune 50 Change Management Initiative
A Fortune 50 health insurance company launched a major, cross-functional change initiative with impacts to people, processes and technology. Leadership needed to build confidence and trust in the endeavor and create a compelling future vision that improved the patient, physician and employee experience.
Leadership + Culture
The initiative resulted in stronger executive alignment, clearer messaging, and increased employee trust in the transformation. Middle managers and frontline leadership - a critical but often underserved audience-reported feeling more prepared and confident leading their teams, helping to reduce uncertainty across the workforce. Transparent, multi-channel storytelling with consistent and regular communication improved understanding of the change, elevated employee engagement, and accelerated adoption of new ways of working across the enterprise.
IMPACT
APPROACH
A national managed care organization was preparing to launch a major cross-department change initiative that would significantly reshape clinical care delivery and employee workflows across three large business units, impacting over 400 people leaders and their teams. With employees already fatigued by previous transformations and managers lacking the support needed to guide their teams, the effort risked confusion, resistance, and inconsistent messaging. Leadership needed a clear, compelling narrative with a consistent communication approach that explained the “why” behind the change, aligned key stakeholders, and built trust throughout the organization.
Challenge
The Work
“I’ve been leading transformational
initiatives for the entirety of my career and this project had some of the highest employee satisfaction I have ever seen, even through a time of intense, and even disruptive, change. And much of that is due to the communication approach that Jenn partnered with us to lead. Jenn’s approach to her work is passionate and empathetic. She fully committed to the mission of the work at hand, while keeping the employee in mind every step of the way. She was there as a strategist, thought partner, leader, executor and even as a coach.
Through our work, I learned a ton from Jenn that I still use today in driving change adoption in my work. It was such a gift to cross paths with Jenn, and I find myself looking for opportunities to hire her again for the chance to work with her!”
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Made six figures:
Joshua
CLIENT
Built internal website, panel discussions, video series and executive podcast series to transparently inform stakeholders of progress, establish an understanding of rationale for change, built trust by spotlighting frontline employees' perspectives on/contributions to the change, and excitement about improvements to employee experience.
Launch Campaign
Leadership + Culture
Leadership + Culture Campaign: Catalyst Rising
Developed a program geared toward middle managers - a critical but often neglected audience - to give them first-looks/sneak peaks and feel equipped and empowered to guide their teams through the change (toolkits, FAQs, etc.).
Compiled multimedia resources for leaders to share news and information their teams, as well as prescriptive direction for how to do so, complete with talking points and discussion guides.
Toolkit/Resources
Ready to tell your story and lead your team to success? Let's start the conversation.
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