Sayso Shades

An innovative eyewear brand offers an eco-friendly alternative, demonstrating its leadership in the circular economy and empowering consumers to have a “say-so” in how their purchases impact the environment.

Brand Marketing

The complete package of a slick new website, “cool with a conscience” product design and messaging, and information and assets built for retailers helped secure retail partnerships and customers. Thanks to these organic approaches (with no ad spend), we opened five retail accounts, sold bulk customer outdoors to six outdoor events and sold several hundred pairs online.*

IMPACT

In partnership with the founder, we created a brand identity – including powerful mission, vision and values statements. We developed copy and collaborated on a wireframe for the brand’s new website, created product names and copy for online product descriptions and POS displays, and compiled key messages for retailers. We also established a robust blog for the brand called “The Green Room” to tout the brand’s unique (eco-conscious) value proposition and educate about the environmental impacts of product manufacturing today. This included brainstorming, researching and authoring several blog articles. Finally, we leveraged beautiful, on-brand photography and the brand’s unique voice to create social media content (executing against a calendar of seasonal topics) to further drive brand awareness and advocacy.

APPROACH

In the crowded eyewear market, create a brand for an eco-friendly eyewear option that stands out based on its sustainability and affordability. Build awareness and education around the environmental impact of modern manufacturing and the circular economy being created as one solution to the crisis.

Challenge

The Work

*Sayso Shades closed business operations in 2025. While customers (business and consumer) supported the brand as repeat customers, insufficient sales resources didn’t enable the brand to gain the traction needed for long-term sustainability.

Matt Poff, Founder, Sayso Shades

“Jenn helped turn Sayso Shades from a rough idea into a real brand. She clarified our mission, nailed our ‘cool with a conscience’ voice, and made sustainability feel easy to understand instead of overwhelming. She’s rare in that she can think big-picture about strategy and then roll up her sleeves and write the copy, blog content and messaging that actually moves people. I’d absolutely recommend Jenn to any founder who needs a smart, reliable partner to help them stand out.”

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Made six figures:

Joshua

CLIENT

Consulted with founder on brand identity and crafted mission, vision and vaolues for innovative, eco-friendly, attainable eyewear option. Developed product descriptions, packaging and POS displays.

Brand

Website + Blog

Developed copy (and collaborated on wireframe) for brand's new website. Brainstormed, researched and authored blog posts for the website's newsroom called "The Green Room" to tout the brand's unique value proposition.

By leveraging on-brand photography and brand-voice-specific copywriting, we created and executed a social media content calendar driving further awareness of the brand and product offerings.

Social Media Content

Contact mE here

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